Nike x Slawn – Dover Street Market

LONDON, PARIS, NEW YORK… For the global Nike × Slawn Air Max 90 launch, Nigel VMU Studio designed and executed a synchronised activation across three Dover Street Market flagships — London, New York, and Paris. Drawing from Slawn’s visual language, the studio created life-size sculptural figures paired with 3D- printed Air Max 90s, installed as focal points within each space. The works transformed the retail floors into temporary art installations. The project demonstrates VMU Studio’s ability to design, produce, and deliver scalable pieces, fitting within the iconic brand identity of Dover Street Market which often transcends traditional approaches to spatial design.