Nike x Slawn Air Max 90

For the official Nike × Slawn Air Max 90 pop-up, Nigel VMU designed and delivered two 35-foot inflatable sculptures to amplify the launch beyond the retail environment. Installed in Shoreditch, the monumental works transformed the surrounding streets into an extension of the pop-up, turning public space into part of the activation itself. Their scale created an immediate visual landmark drawing footfall, encouraging social sharing, and established the site as a cultural gathering point. The project demonstrates Nigel VMU’s ability to design and execute large-scale “places and spaces” that extend a brand launch beyond the store, creating city-level visibility and lasting cultural impact.